KICKS - a true unified commerce solution, offering customers relevant & personal shopping experiences online & offline - with Storefront NAV
The goal of the project was to speak to the individual rather than to the masses. With a true unified commerce solution, KICKS can offer a seamless customer experience, where the customer gets the same feeling, service, and support, independent of channel.
The challenge for KICKS was that they had an e-commerce solution that didn’t match their ambitions. After 7 years with the same platform, much was built in-house and custom-made, which made it harder to upgrade. The previous site could not manage Black Friday, and had problems during Christmas. They needed an optimized, more standardized system, that could easily be upgraded according to customer expectations, and a site that was ready for unified commerce.
The latest e-commerce technology
Performance was also crucial for KICKS. As most of KICKS’s customers are digital natives, who wants to be inspired and have quite a low attention span, they needed speed. The new site was launched the first of November 2017, and it blew the customers’ minds. With Avensia’s framework Storefront Nitro and the latest e-commerce technology, it is incredibly fast and gives the customers a fantastic user experience. The new solution is built on Episerver’s e-commerce platform, and Avensia Storefront enables integration between the ERP and the digital experience.
KICKS’s strength is their wide variety of products and their stores, where they offer beauty and wellness experiences and treatments. The new e-commerce site was launched with a new graphical profile and a new concept: “More of you”. One keyword in this new brand identity is relationship commerce. The goal is to speak to the individual rather than to the masses. With a true unified commerce solution, they can offer a seamless customer experience, where the customer gets the same feeling, service, and support, independent of channel.