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A smooth and futureproof omni-channel experience, putting Polarn O. Pyret at the forefront of Unified commerce - using Storefront 365

The goal of the project was to build an ecommerce solution that realized Polarn O. Pyret's ambitions. One that is fast, stable and ready for the future.

Polarn O. Pyret - PO.P,  is one of Sweden's most valued childrenswear brands. Their new customer-focused unified commerce solution has paved the way for continued success among parents who want to buy long-lasting clothes for their children. Storefront partner Avensia delivered the technical implementation, and has also been working with the digital strategy, together with PO.P and parent company Retail and Brands (RNB).

Customer needs as the foundation for the e-commerce

In modern digital commerce, it is essential to use customer needs as the foundation of your business, and to create synergies between the physical store and online channels. When building their new site, Polarn o. Pyret put a lot of effort in giving their customers a better and more relevant purchase experience, according to their specific needs and preferences. The new solution is built on Episerver’s ecommerce platform, and Avensia Storefront enables integration between the ERP and the digital experience. Avensia’s framework Storefront Nitro is used to optimize performance and makes one of the fastest sites in the Nordics.

"We know how frustrating it can be to wait for slow websites to load," says Petra Stenecker, Marketing & E-com Director. "Therefore we have focused on creating a fast and user-friendly website. We want to give our customers the same feeling of quality when they visit our homepage, as they get from the products they buy from us."

A future-proof approach to commerce

From a system perspective, PO.P prioritized speed, quality and durability. The Unified Commerce solution provides store assistants with a tool that allows them to give customers the best and most personalized service possible. With all customer data in the same system, updated in real-time in all channels, store personnel can act according to every customer's individual needs.

According to a true omni-channel concept, shop assistants can use the ecommerce as a complement to what the store can offer. They can show and order additional items for the customer in the webshop on iPads, and the customer can pick up and return webshop orders in the store.

With their smooth and futureproof omni-channel commerce, PO.P can continue to be forerunners in Unified commerce and keep making it easier to be a parent with small kids", says Johan Sommar, Senior Commerce Advisor at Avensia.