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Unified Commerce Alliance

Avensia Storefront is an integral part of the Unified Commerce Alliance (UCA), an alliance—formed with Microsoft, Episerver, and inRiver—with one mission: to help retailers deliver optimal, consistent retail experiences at each and every touch point. 

The Unified Commerce Alliance’s integrated digital retail solution directs all channels from one single point of truth, enabling seamless sharing of data and business logic between different systems. UCA clients are able to eschew many of the challenges present in omnichannel retail, and provide consistent customer journeys—leading to results that far exceed industry standards. The Unified Commerce Alliance solution includes:

Microsoft Dynamics 365 for Retail and Microsoft Azure, operating with one source of truth and equipped with all retail functionality, such as POS, pricing, campaign, stock, and warehouse management in the cloud.

Episerver for Dynamics 365 enables rich content and commerce experiences backed by AI-based personalization for enterprise search, product, and content recommendations, as well as visual merchandising, event triggering, and journey analytics.

Storefront for Dynamics to connect Episerver and inRiver with Microsoft Dynamics 365 and ensure that all channels operate under the same business logic. Storefront enables seamless real-time integration and updates of all systems.

inRiver PIM, for perfect omnichannel product information and storytelling with rapid time to market. Providing product information management (PIM) products and services that help create, update, refresh, maintain and distribute content about products globally.

Unified Commerce Alliance explained in 90 seconds